Event Aims to Elevate Pilgrimage and Visitor Experience in Saudi Arabia

Al-Madinah, April 15, 2024 - The Ministry of Hajj and Umrah is in the final stages of preparation for the launch of the inaugural Umrah and Ziyarah Forum, scheduled to convene in Al-Madinah on Monday, April 22 for three days. With the esteemed patronage of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, Prince of the Madinah Region, the forum will unfold at the King Salman International Convention Center, spotlighting initiatives aimed at enriching the experience of pilgrims and visitors, both within and beyond the Kingdom of Saudi Arabia.

The Umrah and Ziyarah Forum, a cornerstone of Saudi Vision 2030, is a testament to our commitment to the future. It is designed to facilitate increased access for pilgrims and visitors to the sacred sites of Makkah and Al-Madinah while ensuring an unparalleled standard of service. In collaboration with the Pilgrim Experience Program, the forum will draw participation from government officials and private sector stakeholders, including travel agencies, pilgrimage and tourism companies, and innovators spanning insurance, healthcare, transportation, and technology.

The forum's agenda includes exploring transformative opportunities within the Umrah and Ziyarah sectors. Deliberations will focus on projects, services, and products that enhance the pilgrimage journey, aligning closely with Saudi leadership's directives to optimize resources for the benefit of visitors to the Holy sites.

Attendees can look forward to a vibrant exchange of ideas during the forum's general sessions and workshops. The accompanying exhibition will showcase not just innovative offerings, but potential game-changers from participating sectors and companies. The Ministry of Hajj and Umrah is on the cusp of unveiling groundbreaking initiatives, partnerships, and agreements that could revolutionize services and enhance the journey experience for travellers to Makkah, Al-Madinah, and other culturally significant sites.

The Umrah and Ziyarah Forum is not just a local event, but a global convergence point. It is a testament to Saudi Arabia's commitment to realizing the objectives of the Pilgrim Experience Program under Saudi Vision 2030. By fostering a journey imbued with spirituality and hospitality that meets global standards, the forum seeks to leave an enduring impression on pilgrims and visitors worldwide. It is a convergence point for decision-makers, experts, investors, and innovators, fostering collaboration among domestic and international entities.

Those interested in participating in the forum and accessing further details on the agenda and associated events should visit umrah-ziyarah.com